Waterman Series

50+ EVENTS · 5+ SEASONS · NEARLY $100K PEAK ANNUAL SPONSORSHIP

I created the Kentucky Waterman Series as a way to connect paddlesports races across the state into something bigger. As the series grew beyond Kentucky, it became simply the Waterman Series, bringing together independent race directors, destinations, sponsors, and paddlers from across the country.

I built and sold the sponsorship platform behind it, developing season-long partnerships, presenting rights, print and digital advertising, branded content, product integration, and on-site activations. I also created advertising inventory that participating race directors could sell directly in their own markets, giving local events access to a larger platform while creating more value for sponsors.

At its peak, Waterman generated nearly $100,000 annually in sponsorship revenue and grew to more than 50 events across five-plus seasons

Selected Coverage

• Blue Ridge Outdoors — Urban Paddling

• Paddlers Celebrate the Rebirth of the Cuyahoga, 50 Years After the River Burned

• Should Kentucky Look To Outdoor Recreation For An Economic Boost?

• Casual and competitive paddlers get a different view of the Ohio River

• Kentucky Waterman Series splashes into Louisville with paddlesport race on the Ohio River